Two of my favourite things combined here, social media and an infographic.

What I find interesting is the spread of social media networks map that you can see at the bottom of this chart. While it’s clear that Facebook has pretty much taken over the world, I am struck by the fact that Facebook is not dominant in 4 out of the 10 most populous countries. China, Brazil, Russia and Japan.

So what? Well, I don’t need to rehearse the points about how important social media is an organisation’s brand, so why don’t UK Universities have profiles on Orkut, Q-Zone and Mixi?

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